In the early days, produce in UAE was shipped from Oman and Iran on boats without cold stores and was reliant on rooms with split air conditioning. Delivery was also challenging; no resources, no logistics, and no chillers. Roads were unpaved and narrow, and it would take trucks 24 hours to travel from Dubai to Abu Dhabi, with journeys often fraught with accidents.
Our history
The idea of Farzana was born from a simple, yet powerful goal - Enriching the lives of others through food and making it accessible to everyone, all around the globe - an idea that originated from the heart, and is now serving the whole world with passion.
