Our history

The idea of Farzana was born from a simple, yet powerful goal - Enriching the lives of others through food and making it accessible to everyone, all around the globe - an idea that originated from the heart, and is now serving the whole world with passion.


In the early days, produce in UAE was shipped from Oman and Iran on boats without cold stores and was reliant on rooms with split air conditioning. Delivery was also challenging; no resources, no logistics, and no chillers. Roads were unpaved and narrow, and it would take trucks 24 hours to travel from Dubai to Abu Dhabi, with journeys often fraught with accidents.


It all started with a small shop in the Sabkha area of Dubai. We needed a place to call our own, So we opened the doors and started a journey into the world of food produce. With just 4 people, we sold fruits and vegetables to a handful number of clients.


After a successful launch in Dubai, we continued our journey to help restaurants and businesses so we expanded our operations to the MENA region.


As part of our expansion strategy, we moved our headquarters from the Sabkha District to the Shindagha District in Dubai.


We have acquired our first cold storage (7000 M.T capacity) in Sharjah. The cold storage is equipped with state-of-the-art refrigeration systems, making it convenient for our clients to import their produce easily.


Moved our office to Hamriyh Market, as it provides excellent opportunities for fresh food traders and we are now closer to our customers.


To meet the growing demands of our products and services, we have established a branch in Abu Dhabi that includes a specialized training department so our team can get the best quality control education. Along with our expansion in Egypt and China to ensure fast delivery of the imports.


We acquired our second cold storage in Al Quoz with a 6000 MT capacity. The new facility is a key component of future plans to develop and operate integrated food logistics solutions.


Farzana HQ moved to the fruit and vegetable market in Ras Al Khor which is now considered one of the biggest fresh food markets in the middle east. We began selling a wide selection of vegetables, fruits, meat, and nuts for all tastes.


Acquired an additional cold storage facility in Ras Al Khor, adding another 6000 MT to our cold storage capacity. With these additional cold storage premises, we are committed to serving you better and delivering your orders faster and fresher than ever.


Launched a Food Service Division that will bring to you a variety of wholesome, fresh, dry, and innovative meal solutions.


Expanded our portfolio with a variety of frozen and dry food products. By offering a broad selection of quality products, Farzana has become one of the most preferred food suppliers among customers.


Today, we are a multinational organization, operating in the UAE, Africa, and Asia, as well as some parts of Europe and North America. Our vision is to continue expanding globally and operate in every country around the world.

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