In the early days, the UAE's produce supply was limited, with goods arriving from Oman and Iran via boats without cold storage facilities. These goods were stored in rooms equipped with split air conditioning units. Delivery was also challenging; no resources, no logistics, no chillers, and no trustworthy fruits & vegetables importer in UAE. Roads were unpaved and narrow, and it would take trucks 24 hours to travel from Dubai to Abu Dhabi, with journeys often fraught with accidents.
Farzana, a trusted distributor of fresh fruits and vegetables in Dubai, was founded on a profound mission: to enrich lives through the universal language of food, making it accessible to all. This heartfelt idea has grown into a global passion, serving communities around the world with dedication and authenticity.